Ginkgo Battery’s 2025 Product Launch: Safeguarding the Weight of Everyday Life Through Technology — A launch event without the spotlight, driven solely by reverence for life.


 

 

This product launch, devoid of the usual media spotlight, felt less like a brand‑driven PR event and more like the birth of a new product—a “child” for the company. Meanwhile, the Ginkgo Battery New Media team held back from lengthy, elaborate announcements. March is typically the height of competition in the lithium‑battery market, with major brands hosting recruitment events, ecosystem unveilings, and supply‑chain briefings—each taking shape in the social circles of battery distributors. After attending recent industry conferences, we noticed that most focused on franchise and investment opportunities, while largely sidestepping any discussion of safety. After careful deliberation, Ginkgo’s new media team decided to document this release—born out of deep respect for life—with comprehensive, down-to-earth content: clear text, vivid images, and engaging video.
 

From the Flames of Nanjing to the Answer in Changsha

On March 21, 2025, at the Changsha International Convention Center Hotel in Hunan, a Ginkgo lithium battery pierced by steel needles and another one scorched by gasoline for fifteen minutes became the center of attention. There was no rousing music, no grandiose speeches; instead, the big screen repeatedly showed news footage of the 2024 electric‑vehicle fire in Nanjing. Standing at the podium was Sun Quan, founder of Ginkgo Battery. Behind him appeared a montage of scenes: Sun Quan, having laid down his 26‑year‑old military uniform, stepping out of the university’s reliability lab to establish Ginkgo. His voice was low yet weighty, each word carrying immense conviction as he vowed to build a life‑saving safety barrier for ordinary people—using reliability on par with that of military‑grade technology. If we cannot even ensure the safety of lithium batteries used in everyday two‑ and three‑wheelers, how can we possibly claim that technology will truly transform lives?

This press conference felt like a self‑certification of technology: the PPT on stage was the engineers’ own draft, the exhibition area showcased Ginkgo’s lithium‑battery modules in various specifications—high‑safety, high‑reliability designs—and outside, the test zone featured immersion tanks, high‑altitude drop tests, cell‑puncture simulations, and gasoline‑burning battery‑pack fire trials. Every step of the way answered one question: how can we ensure that lithium batteries no longer pose an “imminent danger” to two- and three-wheeled vehicles?

 

 

Five-Layer Safety System: A Lifeline Hidden in the Battery Pack’s Finer Details

In the two- and three-wheeled electric vehicle market, lithium batteries are often sourced from second‑tier cells or refurbished ones, leaving safety to be a matter of 0 or 1. At Ginkgo, we exclusively use brand‑new, top‑tier A‑grade cells from leading manufacturers. “Safety is not a question of probability; it is the inevitable outcome of a comprehensive systems engineering approach,” said Vice President Sun Fan, who presented Ginkgo Battery’s “Five‑Layer Safety Architecture—Sky Net” in his PPT:

1. Structural Safety: 3mm-thick aluminum alloy armor protection; giving the battery a “bulletproof vest”

2. Process Safety: Full potting encapsulation, fully automated laser welding, and IP67‑rated waterproofing—ensuring the interior remains as dry as ever even after being submerged in heavy rain for two days and two nights.

3. Architectural Security: A self-developed intelligent software protection board provides triple-layered protection—software, hardware, and an active fuse.

4. Material Safety: Equipped with brand-new Grade-A battery cells, and all auxiliary materials are fire‑retardant.

5. Supply Chain Security: We have developed proprietary battery passport technology that enables traceability of cell‑level quality. Each battery is assigned a “digital ID”; scanning the code allows users to track its production batch.

 



User Pain Points: The Innovative Logic Behind S0C Algorithms and Battery-Life Prediction

Dr. Feng Jing, the company’s vice president, addressed users’ pain points by comparing algorithms through real-world case studies and conducting a technical analysis using two-wheeler scenarios. In her technical presentation, she deconstructed the underlying principles, delivering a multidimensional leap—from hardware to intelligence—enabling everyday consumers to put range anxiety behind them and travel with peace of mind.

 


Off-site Experiment: Proving the Truth with the Most Clumsy Method
On the outdoor concrete plaza, engineers conducted a live test amid the cheers of the audience:

Needle‑penetration test: A 3‑mm steel needle dropped from a great height pierced the battery cell, yet the cell remained as stable as a rock.

Gasoline combustion: During gasoline combustion, the battery reaches temperatures as high as 800°C within 15 minutes, while its internal temperature remains consistently below 130°C; the app continues to function normally.

48-hour water immersion: After being immersed for 48 hours, the battery pack continues to charge and discharge normally.

 

“These tests could have been conducted in a laboratory, but we chose to demonstrate them publicly,” the technician said, wiping the soot-blackened casing. “Because safety needs to be seen.”

From the Lab to the Street: A Commercial Awakening Driving a Safety Revolution That Benefits Everyday People

User Pain Points and Market Opportunities: A Industry Landscape of Contradictions

1. A Painful Reality: A Dual Crisis of Security and Trust

Spontaneous Combustion Fears: In 2024, 63% of electric vehicle fire incidents nationwide were attributed to substandard battery cells, leaving consumers wary at the very mention of “lithium.”

Range anxiety: Conventional battery‑level indicators have an accuracy error of ±15%, leaving users frequently confronted with sudden, dramatic drops in remaining range.

Cost trap: Although B‑grade battery cells are 30% cheaper, after-sales costs surge by 400%, eroding distributors’ profits.

 

2. The Eve of the Surge: A Dual Dividend of Policy and Demand

New national standards take effect: Starting July 2025, 40% of non‑compliant production capacity will be phased out, unlocking a market space worth hundreds of billions.

Consumption upgrade: 72% of consumers are willing to pay a premium for a “five-year warranty,” with safety emerging as a key purchase‑driving factor.

Rural Electrification: The lithium‑battery adoption rate for three‑wheelers will reach 70% within three years, unlocking a RMB 30 billion underserved market.

 



Policy Traffic Lights: A Market Shake-Up Under the Sword of the Law

“Selling substandard batteries is not business—it’s a criminal offense!”

Attorney Chen Min, a legal advisor at Ginkgo Law Firm, delivered a powerful and resounding statement:

A legal hammer: Article 49 of the Product Quality Law stipulates that the sale of non‑conforming batteries may be subject to a fine of up to three times the value of the goods.

 

Criminal risk: If a major accident is caused by a battery defect, the responsible party may face a fixed-term imprisonment of 3 to 7 years.

Rights‑Protection Case: In 2024, a distributor in Zhejiang was ordered to pay 3.2 million yuan in compensation to the victim’s family for selling second‑tier batteries.

Industry warning: “A low-price strategy is like drinking poison to quench one’s thirst; only compliant operations can help companies navigate market cycles.”


 



This press conference featured no dazzling light shows or grandiose visions—only sets of data, page after page of test reports, and a battery pierced by a steel needle, a casing scorched by intense flames, and a module submerged in water. These silent, irrefutable proofs constitute Ginkgo Battery’s most direct response to safety concerns.



As the press conference drew to a close, the streets of Changsha lit up with scattered car headlights in the fading twilight—delivery riders’ insulated boxes held dinners that had yet to cool, elderly cyclists carried medicines retrieved from the hospital strapped to their tricycles, and young entrepreneurs’ baskets brimmed with parcels ready for dispatch. These scenes, so ordinary they verge on the mundane, are precisely where all of Ginkgo Battery’s technical specifications ultimately find their purpose.

 

“We never set out to change the world; we simply want electric vehicles—those that carry the essentials of daily life—to cease being a hidden threat to family happiness.” The technician picked up a battery sample pierced by a steel needle, its uneven surface marked with scratches that gleamed under the light. “These marks aren’t defects—they’re technology’s tribute to life.”

 

At this very moment, the immersion tank in the off‑site test zone is still bubbling away, and the water‑soaked batteries will undergo a second round of verification in 48 hours. This perfectly mirrors the metaphor of China’s new‑energy industry: only after enduring the crucible of intense heat and the baptism of water can it truly distill the weight of trustworthiness.

In the spring of 2025, while the industry was still chasing profits and traffic, a group of stubborn engineers chose to speak truth in the most straightforward way—because true security never needs the spotlight.